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Vegan at Heart

Vegan at Heart is a free e-mail coaching program for people who are vegan at heart but not necessarily in practice. It’s for idealists and animal-lovers and treehuggers and health nuts and everybody in-between who wants to incorporate more compassionate, healthy, sustainable habits into their daily lives but who need a little more info, a little moral support, or just a little friendly kick in the pants.

The truth is, there are a gazillion helpful tools and resources on the web that have been designed for the sole purpose of making it easy for people to be vegan; it’s just a matter of plugging in! And that’s why we’re here. We’re not here to preach, and we have very little use for all-or-nothing thinking. Non-vegans have a positive impact on the world every single time they make a healthy vegan choice.

As a subscriber, you will receive one vegan “mission” in your inbox every day for 30 days. These missions take only 1 to 10 minutes to complete. After 30 days, you will receive weekly missions for all of eternity…or as long as we’re able to send them…or until you unsubscribe. Feel free to check out our current weekly mission and read what others have to say about the program. Got a burning veg-related question or a veg victory to share? Submit it in our Cheering Section, and we'll cheer you on!

Not Sure What Vegan Means?It refers to a lifestyle that takes vegetarianism to the next level. A vegan (pronounced “vee-guhn”) doesn’t consume the flesh of an animal or any animal byproducts. Check out the intro to “Why Vegan?” by our friends at Vegan Outreach to see why we scream and holler about how great veganism is for the planet, for the animals, and for your body.

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